Sharleen Ernster

Sharleen Ernster is a visionary fashion executive with 20+ years of expertise leading global brands. Most recently as the Chief Design Officer for Guess?, notably serving for 13+ years in executive roles across merchandising and design at Victoria’s Secret, as well as A|X Armani Exchange and Henri Bendel.

Her lifelong passion for intimate apparel, coupled with a desire to create ethically-made and eco-conscious product, and redefine sexy for her daughters and the next generation of women has led to her most exciting role yet – Founder of We Are HAH. Under Sharleen’s leadership, HAH has taken the fashion world by storm as the first sexy intimate brand focused on comfort, ease, and ethically made product, pioneering the idea that sustainable is sexy (with a soul…)

Sharleen has been partnering with Sri Lanka for over a decade, launching a sustainable swim fabric (EFL), utilizing digital printing techniques, and sustainable poly bags – HAH takes pride in launching these products in collaboration with our Sri Lankan partners.

HAH’s higher purpose is to #startsomewhere… #startsomewere to pioneer and market sustainable products #startsomewere to educate the consumer. And #startsomewere to be a catalyst for change in the fashion industry. Because it’s Hot-As-Hell to care about Mother Earth and the legHAHcy we leave for generations to come.